How We Rebuilt a Struggling Apparel Brand From 90k to 750k a Month
The Problem
The brand was bleeding money. Conversion sat at 0.8%, ads ran at a 1.3x ROAS that lost money on every sale, and there was no retention system with just 400 email subscribers. Pouring more into ads would only accelerate the losses. The whole engine needed a rebuild.
What We Did
We rebuilt the entire marketing engine end to end. New audience targeting, a mobile-first conversion redesign, smarter paid acquisition across Meta and Google, a full retargeting ecosystem, a UGC creator flywheel, and a daily optimisation loop that protected profit at the customer level, not just the campaign level.